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SEO increases website visibility on search engines and directs search traffic of right kind of people to a website. It is the best and cost effective way to reach prospective customers. It also helps to structures your website content for visitors. This is a form of pull marketing which increases the conversion rate.

By applying the learning from this course, website ranking and position will be boosted within the results pages of all major local and global search engines, maximizing the marketing return on your website investment, through high search engine visibility.